How To Sell A Product Online And Sell Anything To Anyone Using This One Tactic

How To Sell A Product Online And Sell  Anything To Anyone Using This One Tactic


– [Russell] What’s up everybody,
this is Russell again, and I have a little
bit of a rant, and I hope you guys
are okay with that because it’s something that I keep trying to get
people to understand and they keep not understanding. So, no offense to anybody
’cause I probably said it, a lot of places, and
maybe they need to hear it. So I’m telling you guys
right now, right here, so you will hear it and
you will understand. So a lot of people come into
my world, into the funnel world and they’re like I’m
selling stuff on Amazon or Shopify, I’m selling
physical products. And so I was grabbing some
examples of physical products. Maybe you’re
selling supplements, or you’re selling jars,
or you’re selling buttons, or selling markers, like,
whatever it is you’re selling, and they’re going
through this stuff and you’re like funnels
are really, really cool. So, how’s it’s gonna work? And I tell you, I’m like go
read this book Expert Secrets. For anybody who thought
Expert Secrets was only about selling
information products, you missed the whole
point of the book. Please stop, go find
your copy of the book, start at the very beginning, and this time look at it from a, through a lens of whatever
it is that you are selling. If you’re selling
physical products, info products, something
that’s network marketing, whatever it is you’re selling, this book is the
blueprint for that. If you’re saying well
this doesn’t work for you because in my business
I don’t do this. Instead start
thinking and going, how can I use this
in my business? That should be the thing
going through your mind is, how can I use this
for my business?, Not, oh, I can’t use
this for my business. People are saying, well Russell,
my business is different. No, it’s not different, you’re just not doing it right. Start thinking how do I actually implement this into my business? For example, a lot
of people are like, Russell this works for you, because you have a
software company. Every other software company that I’m competing
against does not do this. If I were to release
this four years ago and told people to read this, they’d be like, well this
doesn’t work for SAAS, I’m not selling
information products. It’s like, no! Like, you’re not seeing
me actually do this to sell SAAS, to sell
software as a service. It works for that
it works for supplements this works for everything. So I wanna kind walk you
through just some really quick like two minute breakdown
how this concept works with physical products. So again the comment
yesterday I thought was like Russell there’s no
face to my company so this isn’t gonna work. My first thing would be you need to have a
face to your company. There’s a reason why there’s
a face at ClickFunnels ’cause people can connect
with a human being. If there’s not a
face, not a person you become a commodity
and the people are gonna go off price, go off of
what feature they got, this feature versus
this feature. If you have a face,
a personality, people will bond with you
and they will follow you to the end of the world. That’s number one. Number two. This whole book is about
how to create offers. Figure out what you’re marketing and actually creating
an actual offer. In fact the same concept is
how I became a great affiliate. So I’m gonna do this. So let’s say if you’re
selling physical products. Let’s say for example Organifi. So Organifi, this is my
buddy Drew’s supplement. It’s a really good supplement. I take it every single day. There’s a picture
of Drew on the back for those who are
watching the video. Drew’s funnel, and
I love these guys, their funnel is not the
best funnel in the world. The copywriting
is not that good. The sales are not that
good but what do they have? They’ve got a personality,
a brand, a person, a human that people trust,
they like, they know, and they follow him
through this movement which is why they’ve done
so well with Organifi. Now if I was gonna go sell
Organifi as an affiliate first I look at saying okay
they’re selling a product here. How can I make this an offer? So I’d say okay, if I
want to be your affiliate I’m gonna take this product, I’m gonna create
an offer around it. So okay, if I wanna sell to
become the number one affiliate which I could very easily and
all of you guys could do this. You pick any product new. Say okay, someone who’s buying
this what else do they need to be successful? Oh they have Organifi. What if they need to know
how to eat or drink for that? So I’m gonna make a book
or a video course teaching the 30 day juice reset. They got a green drink,
they got a juice reset diet, what else do they need? When they’re juicing they’re
trying to sleep better nights. Maybe this is like
the sleeping system, like the greens sleeping system. Or maybe it like they
want some more recipes, so I would go and try to
make a whole bunch of recipes and ways to turn these green
drinks into really healthy foods and I don’t
know, whatever you do. But I’m gonna create a
whole bunch of things. I put a bunch of things together and I make an offer with
a total value of blank. And then I would go back to
all people buying Organifi, hey you can buy
Organifi and get it for I don’t know a hundred
bucks they sell it here, or you can get the
same offer here, I’m gonna give you Organifi
plus this, plus this, plus this, and like I
make an actual offer. I’m gonna go out there and
destroy every other affiliate including them
selling their own product. There have been affiliates, times I’ve gone and
promoted somebody’s product and actually sold
more of the product than the actual product owner. I did that by turning their
product into an offer, and make it irresistible. Now take it to the next level, so I just create an
offer and now it’s like now it’s creating a brand, a
person, a movement behind this. Dave Asprey did it so
good with Bulletproof. Where his whole, he had his story now of him, he was overweight, he
lost a bunch of weight, he was hiking the, I can’t
remember the whole story, hiking the Himalaya Mountains and these guys gave him
some yak butter tea. He drank yak butter tea. He felt good, his
brain was lit on fire. He writes he needs to
put butter in his coffee, and Dave started this movement where people are putting
butter in the coffee. It’s this weird thing he did. Same thing, I’d be like, this. Here’s my product, here’s an offer I’ve
created goes with it, and what’s the movement? What are people tapping
into besides just that? Who am I, what’s my story? I need to share the story. Why did I create this? What was the reason? What was the purpose? Look at Drew. Drew had a whole story about
why he created Organifi. What was the reason? What was the story behind it? For you guys, if you
want to transition from selling physical products, or network marketing product or eCommerce or if
you’re an affiliate selling other people’s products. It doesn’t matter what it is. The system, the
process is the same. It’s taking that thing and
turning it from a commodity into an offer. Number two then is who am
I actually selling this to? Trying to sell it to
everybody’s gonna be hard. When you start creating
offers, it’s really fun. This is why goes through, going through the 2 Comma
Club X program right now. We’re talking about
picking your market and creating your
offer to match it, ’cause this right here
is a cup that anybody who drinks coffee could do, the problem is it’s a commodity
that the price drives down. But in choosing
the right market, the price actually
goes up on this. If this is the coffee
cup for biohackers, coffee cup for
entrepreneurs who want to drink Bulletproof
coffee on the go, suddenly this becomes
super more valuable. Pick the right market
to actually go after. Now the price went up. Now that the price went up, now I know the
submarket that I’m in. Now I create an offer that
relates exactly to that market. Suddenly this $8 cup becomes
worth $60 or $100 or more. Then you get a whole bunch
of people doing that together who are all part of that, they all took the same offer, they’re all part of the same
market that you have created and then I can go
and tell my story. Whey did I create this? What was the reason, what
was the purpose behind it? People buy into that storyline, and then from there
it creates a movement. Then I get a whole bunch
of people buying this and my offer and
they know my story, they know who I am and
then guess what happens? In a month from now, six months
from now, a year from now, when I decide, hey
this is really good now I want to create
my next product. Now you have the
following in place. Now you have the people in
place that actually care ’cause they’re connected
to you and your story and your mission
and your movement. Now, when my second
product line comes out I can sell exactly what it
is they want and then boom, this is when you
start incrementally,
not incrementally, it starts growing very
very rapidly, your company. That’s why I always tell people take any physical product brand, wrap the Expert Secrets
model around it, and you will 100X
your company overnight. It’s like giving it
a shot of adrenalin. That’s it! That’s the magic. That’s the big secret is shifting that thought
in your head from oh this doesn’t
work for my business to how can I make this
work for my business? If you want more
videos like this, that’re gonna show you the
actual step-by-step, the how-to, please subscribe to the
channel, turn on notifications, I’m gonna keep on dropping gold, dropping bombs for you guys, because it is your time. The opportunities are here. I want you guys to grab your
piece of the opportunities that are here and in
the backside of 2018.

Danny Hutson

47 thoughts on “How To Sell A Product Online And Sell Anything To Anyone Using This One Tactic

  1. How about Laundry Service your home? Help me here, what other thing would you value so I can turn it into an Offer?

  2. Bomb Idea to turn this into a Explanatory Whiteboard Video… 💡The Epic Podcast I still remember 💯 Thanks Mentor Russell 🙏🏽

  3. I've two questions for you Russell
    1- How did you make this kinda video? Powtoon? What service did you use?
    2- Why you didn't use your microphone in this video? The audio quality was poor, I think you were using your Mac's built in microphone, we can hear a lot of background noise

  4. Disagree need personality. Survey monkey, mailchimp, infusionsoft, xero, active campaign, unbounce and on and on don't have front man CEO that are out there. Become bug myth in social media age that being front and centre is a must. Who is the CEO of Samsung. Ask people on street to name CEO of Google, Zara 2 of top 10 richest people in world. Think you can be very human as a company and not act like cold sterile company but don't need person front and centre.

  5. How can I upsell if I am an affiliate marketer? When the customer goes the my affiliate site I can't controll him anymore and make an upsell.. They have their upsells..

  6. I have been consuming your content for a few months, I have a story of failure and I am trying to build back up and you are helping greatly! Thank you!

  7. I Love Drew.. met him like 7 yeras ago while he was still doing Real Estate and before he moved to Cali.. he's an amazing guy!!

  8. My credit card has an issue, so I wanted​to fix it, but I watched your 10x growth presentation  where you talked about funnel hacking, I really want your mentorship​ I an totally new in digital marketing, and I want you to guide me through am unemployed presently but I am not ready to do white collar job anymore, I want you mentorship in online business pls can this be possible, among your 350, 000 students around the world can you mentor this African poor guy in need of financial freedom towards online business.

    I have been following digital business but I have not gotten or see any one so easy as your funnel hacking, 

    I am all fired up to get started right away a to market it, but I don't have start up capital, it's​ really hard getting a loan in my country but to show you how serious I am going to continue looking for cash as quick as possible to order not only your DotComsecret book but you total package that , I saw while ordering the book

    But I will seriously need your hand of mentorship, to spread your teaching around my country and to liberate people from poverty, with your mentorship I can do a lot. Yes I know I can. I am currently into Network marketing business.

    Best regards

    Peter

    God bless you

  9. Hey Russell and team, thanks for this video. I am offering you a like, subs and comment for your channel and for your video and in return I would like to know what platform/software do you use in order to make these sort of videos. I mean they are cool brother.

  10. This might have been the most profitable video I have ever seen. Everyone take this and RUN WITH IT !! NOW !!! Thanks Russel !!

  11. You're alright, Russell. I'm convinced you really want success for people. And you draw faster than Jesse James on Cocaine.

  12. Hi Russell, If we are trying to sell your products such as the 14 day trial, what offers should we be giving away to make it a killer offer?

  13. Well the thing is most of us barely understand expert secrets as it is, its A LOT of
    Info- and then to try to apply it on the first time is a challenge in itself- i had to read the book like 3 times

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