How to Rank Higher by Removing Google My Business Spammers

How to Rank Higher by Removing Google My Business Spammers


Hey gang, Eric Shanfelt here with Local Marketing Institute,
bringing you another tip to help local businesses
with digital marketing. Today’s tip comes from Darren
Shaw over at Whitespark. He recently did a webinar
on Local Marketing Institute on local search hacks. We’ll put the link in the description. Also, be sure to go to
localmarketinginstitute.com and sign up for our email newsletter so you never miss any one of these tips. Without any further ado,
let’s go to the tip. – This is a great hack, sort of, we see this all the time
where you get these people that are spamming their business listing; so their Google My Business name. If you put key words in the business name, you’re guaranteed to give yourself a little ranking boost for that which is why they’re spammed to hell. And so, I’d be pretty pissed off if this was my client at the bottom here. This guy’s not spammed it
and he’s playing by the rules but these spammers up
above are outranking him. So here’s an example of
what their names look like on their Google listing. But you can totally take ’em down. So check the website
for their actual names. Generally that’s in
their logo or whatever. And then you can edit the
listing in Google maps. So you can click suggest and edit, change the name to what
you think it should be and then if you’re a local guide … you know I was a level four,
I’m a level five guide now. If you’re a local guide
your edit could get approved pretty quickly. So my change was updated
in like two minutes. And then boom, look at that. Who’s the asshole now? We got my client ranking and
pushed the other ones down. There are agencies that spend a ton of time doing this because it’s the best way to, like, bump your ranking up by two spots. If you want to rank two spots higher, clear out the spam above you. So it makes a huge difference. And, I should probably give a hats-off to Joy for this one too because she’s the queen of internet spam. – I don’t want us to interrupt you here but go back a slide for one second here. I’m going to break my own law here. What’s cool with this, though, is that you didn’t go in there and change these guys to something else to get them to rank
lower, you just changed it to the real name that they
should have used to begin with. – I took the junk out. The key words stopping ..
like slip and fall or personal injury … all that stuff, I took that out in order to put them back
to what they should be.

Danny Hutson

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