Google Thinks Mobile Apps are Dying and the Future is Progressive Web Apps

Google Thinks Mobile Apps are Dying and the Future is Progressive Web Apps

Hi there and welcome to your Brain Boost. We were invited to a google developer
summit this week and we want to tell you that Google thinks mobile applications
are dying and -for most businesses- not good investments. While people use mobile apps on average for about two hours and 20 minutes a day, almost all of that time is spent in the
user’s three favorite apps -usual suspects like Facebook, Twitter, Pandora, etc. The reality is that less than one in
every 10,000 apps that is developed has ever been profitable. If you want to see
more of the real stats about app costs and success rates, visit a link in the description of the
video. Getting people to use a mobile app is insanely expensive. In 2016, the
founder of Selio, a local marketplace app, publicized that, to get an active
user on their mobile site, it costs less than one-tenth of what it
cost to get somebody to download their app, open it, and use it. Using Selio’s numbers, getting 10,000
people to try an app would cost you about $40,000 in marketing costs. Google thinks they have a solution.
They’re calling them Progressive Web Apps. These are apps that are built on a new
mobile development framework called Firebase and they’re calling these
Progressive Web Apps because you get an almost identical app-like experience on
your mobile browser. Things like push notifications, instant loading, more
security than mobile apps, and the same look and feel as a mobile application. If
you want to check out a Progressive Web App that used Firebase and feels like
an application even though it’s a web, site visit I’ll leave a link in the
description of the video. You’ll see that it’s totally smooth even though
it’s a mobile website. The implication for entrepreneurs and
smart professionals here is that it might not be a good idea to spend tons of time
and energy developing mobile applications. On average, they cost about
$140,000 and four months to build if you need full
features on all platforms. Maybe you can shortcut the whole app world and
just get people to use a well-designed mobile website. There are lots of
interesting links for you in the description of the video. If you like
this video, enroll in our free 25-minute course on getting started as an
entrepreneur at and tune in next week for another Brain

Danny Hutson

32 thoughts on “Google Thinks Mobile Apps are Dying and the Future is Progressive Web Apps

  1. What about the internet usage? You can use apps offline, so do these pwa load the contents initially – like react – or use some kind of smart cache? What;s the solution?

  2. This was almost going to be a standard before Apple came out with their app store. Mobile apps would be able to work cross platform, no need to be restricted to specific devices or manufacturers.

  3. "Progressive Web Apps are apps that are built on […] Firebase."
    ==> Wrong ! You can use whatever you want, including APIs that are not built on Firebase : Instagram, Twitter, your own API… See

  4. We at AppYourself have been using PWA for a long time and believe in their future, because it offers many benefits compared to a native app. If you want to create a PWA yourself, you can try it for free at

  5. Extremely wrong. Native apps and desktop apps main role is to increase the efficiency of already existent businesses maintaining the independence of its, not direct profit. Web becomes a simple publicity channel exposed to insecurity of users data, so never a wise user will let it access the device resources. It's easier to create web apps having impression of programming…

  6. If they can succeed in pushing this as the new way for all web site development, then standard PC compatible web sites might disappear. It's a way to stop people from using PCs enough to end the sales of PCs.

  7. A sound idea, but you've got it a bit wrong.
    Firebase is not some progressive web app framework. It's a BaaS with some additional funky features whipped on top of it.
    I'm currently building an iOS app and using Firebase as a backend.

  8. Well, I went to the pokedex site to see how it worked, tried to copy text from the page, and it crashed my Firefox on Android… This tech is not ready yet.

  9. Ultimately when you do work for startups or people needing to revamp their sites as they take a step back from social media based hubs they don't know or care about the weird power dynamic issues regarding Firebase and I don't have the skill or time to customize a backend solution for them. Google is walking away with a lot in this respect.

  10. Browser layout sucks compared to native UI because you still have to wait for the DOM parse and resource loads.

  11. I think this could be real because we will live in IOT or Internet of things you know Door,Pipe, Every item must have internet connection in the future app may have strong point that they could use offline but in the future internet will become every part of our life we could not work with out internet when you play games most of games require internet conection before you could play it I think this will be happen certainly .

  12. I can feel it… I don't use mobile Application.Especially game Application. I only use social media and useful apps , This statistic is right, probably 1 to 3 application only excluding built in apps such as , sound recorder, Messaging, you get the idea.

  13. Pwa are never gonna replace Native apps native apps but definitely something’s should not need the native app treatment native should be built to enhance your business productivity and etc not for people to go and shop your online store

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