All about running a ONLINE SHOP + quick office tour! ~ Frannerd

All about running a ONLINE SHOP + quick office tour! ~ Frannerd


Hi guys, I don’t know if you can tell But I am very sleepy right now so if I don’t seem like myself, if I don’t Look like myself right now it’s because I am very very tired. I’ve been wanting to do this video for quite some time But I always felt very… I’m not an expert, guys, that is the truth. I am not an expert I’m not an online shop expert But I feel like I have learned so many things in the past couple of years that I want to share this stuff with you guys because Every now and then I receive emails from people like you asking me my shop experience *my shop experience* That sounds like I shop a lot, but I don’t shop at all. Since I started this illustration adventure I always wanted to have an online shop because I don’t know why guys but the idea of having an online shop always seemed quite like a freeing feeling, like I am the creator of my own products and, in some way I loved the idea of being an editor I’ve always wanted to be the one directing or like choosing what to produce or what to design, what to illustrate, so the idea of having my online shop seemed amazing, such a freeing experience. The main mojo, the shop mojo, the *online shop mojo* is that you will learn everything Along the way, I mean you can apply this to everything not only to the online shop. But most of the stuff that you don’t know right now, you will learn it along the way, like with time for example finding the perfect shipping price. I remember when I started I had no idea how much to charge for shipping in general like not only within the UK but outside, abroad. For example what I did is I went to my favorite online shops from other fellow illustrators and I tried to make a sense of how much they were charging for shipping and for supplies in general and then I made a number, so if you want to compare numbers with your other fellow illustrators. Please do it and also you can go to your local post office and they can tell you how much to charge and also for example if you don’t know what paper to use for printing your prints or prices general or packing supplies… all of these things you’re going to learn along the way, and this is a great example, my friend. I remember guys God, so…. alright, guys this… this is a very casual video, apparently. When I started with my online shop, I had no idea which envelopes to use and this… This is crazy. This was my first envelope ever. As you can see is just a piece of paper, folded, and there’s some glue here and This was it. This was the first envelope I used and it was thanks to you and your amazing feedback that I started to improve my packing supplies because packing is a very important part of having an online shop, and then I started to use these ones I don’t know if you can see guys, but this is not like a padded envelope it has, like, bubble wrap inside and even though it’s a much nicer option that the first one is it’s still very bendy. A lot of you guys said that for example most of the prints that I was sending, they got ruined after bad weather or a very nasty postman, so I realized that the best idea was to change and improve the quality of the packing. So you guys had a better experience with my shop. That is the mojo, I think other another, an extra mojo for the online shop: always improving the experience of the customer. And then I started choosing… I chose these envelopes because they are… even though they’re not the perfect envelope They are, I don’t know if you can tell but they’re cardboard envelopes and they’re quite sturdy and I realize so far This is the best envelope ever. I’m going to leave all the links down below guys in case you want to prove, or… in case you wanna test or try the envelopes that I’m using and the art supplies that I’m… not the art supplies but the shop supplies that I’m using for my shop because I want to share all this knowledge with you guys. If I can give you the awesome shop triangle, I think the base for a nice and successful shop will be to have an awesome post system I remember when I was living in Chile I love my country to death, but a problem that we have in Chile is that we don’t have the best post system Usually, guys, if you’re thinking of having an online shop I would highly suggest you have a good post system or at least an independent post system that can help you. The other part of the triangle, of course, is packing supplies I know a lot of people overlook this very important step and part of the shop because it’s just envelopes you know, but a lot of the times we tend to forget that most of the time the product that we send and we ship is going to be not in our hands… I know that the print you just printed or the awesome scene that you just produced looks amazing on your desk, but most of its life… not most of this life but a very big part of this product’s life is going to be on the hands of a postman and really bad weather and exposed to all the elements like rain and wind, so I highly suggest that you do some research before doing and having an online shop. So for example are going to invest in some cardboard or some cardboard sheets that are going to protect your print and your products. If you’re transporting or your shipping enamel pins make sure that they are nicely protected against other products, so make sure to do some research beforehand. And the third part of this triangle is of course the GOODS, the things are you going to sell, that of course you’re going to invest a lot of time in designing and illustrating and producing, but I think the base of this awesome triangle is the awesome customer support. What I mean exactly with awesome customer support I mean that if you’re replying to messages on time, if you’re… guys, saying something as simple as “thank you for your purchase”… it makes the total difference What do I mean also with awesome customer support? For example good pictures and with good pictures guys I don’t mean necessarily that you have to be professional photographers, but that you took the time to take nice pictures with natural light, great descriptions of the products, for example its measurements, and how much does it weigh, I don’t know. Take the time to build a user-friendly shop and also I know this is not something that a lot of people think of but setting a post office day. I go to the post office usually every Wednesday or every Friday, and that is amazing because people know exactly when I’m going to the post office And that is something that people can rely on if you have a schedule and you obey a schedule And you follow that schedule people will tend to buy more from your shop. Make the human behind the shop visible to people. So, we, most of the times, forget that there’s someone behind the shop, an online shop, and people want to trust you with their money because they’re trusting that they’re going to pay for service and they’re going to get a service So I… In the beginning I felt very anxious about having an online shop because I didn’t want people to think that I was going to run away with their money, so that was one of the reasons why I started a YouTube channel guys I started my online shop, and I realized I needed people to trust me. I wanted people to see a face behind the shop, that there was a woman with two cats living in Berlin, back then, in a random flat and like working behind their orders and going to the post office and I don’t know why I thought that if people saw a real human, nice face behind a shop they were going to be more willing to spend their money in trusting this shop. And that in some way worked out because I realized I could do behind the scenes of my shop or like behind the scenes of the product that I was designing. If you can, in some way, I mean, you don’t have to have a Youtube channel of course but if you can make your shop more visible, like there’s someone behind the shop you can have an instagram and upload Instagram stories showing the process behind the shop and make it more human-friendly for upcoming and current customers So you guys want to see why I haven’t done an office tour? I know it’s something that you really want to see, but this is the truth. This is the glamorous life of Fran. So this is… oh my god… this is my office right now and I wanted to be super honest about it because this is where I usually work and I have my calendars over there and then this is the place where I film my videos and I draw, as you can see Cardcaptor Sakura is holding my mirror and usually this was a space where I used to do all my shop orders. As you can see how a couple of boxes filled with journals and other shop products and recyclables, and this is it. But I wanted to show you this, guys because I really want to show you how you can separate your space, like your office from an office space, so come on with me. So… so this is my new online shop space. This is as real as it can be. This is Cereal. Look at her. Okay, so, we are right now in my kitchen and this is the new space that I set for my online shop. This used to be my sort of like dining table that I made bigger. This is an Ikea table, by the way. Those ones are pending orders from last week that I need to pack this week and as you can see guys this used to be my bookcase, bookshelf, I don’t know the proper term but this used to be in my room my office, and right now it’s filled with cardboard so what I was saying before about the cardboard orders guys was mainly this one so I try to be as careful as possible with my orders and I use this cardboard to protect orders from elements and mean Postmen and For example here, I have these ones for larger orders. I have here, prints for example, these are nice bags. These are my new pins. I don’t know if I mentioned this before guys, but I just recently launched a set of enamel… enamel pins I never know how to say it… and I am so happy because they’re so cute! And, I have here stickers that I just order some more of and all of the rest are envelopes, I ordered those envelopes over there and these ones but I try to be as organized as I can and sometimes it’s really hard, but you have to do the best you can with the space you have. I mean, guys, I feel like I can talk about the shop and my online shop for hours and I would love to keep, like, talking about this because I feel there’s so many things I could say about a shop, so if you have any more online shop questions about this whole subject, please let me know in the comments section below so can do a part two soon. But don’t worry, don’t panic, again most of the stuff you’re going to learn it along the way so don’t feel stressed or anxious about this, everything is going to be okay, guys. I hope you are having a fantastic day! Thank you so much to my patrons because they are the ones guys who are allowing me to buy art supplies and going to museums and doing awesome stuff to improve the quality of this channel even though right now I’m super tired and probably the quality to this channel is not that good as it used to be but I promise everything’s going to be okay once I get this coffee in my body, so have a nice day, have a wonderful week, and we’ll see you next week as always and Yeah, bye, bye guys!

Danny Hutson

100 thoughts on “All about running a ONLINE SHOP + quick office tour! ~ Frannerd

  1. It´s funny, that when i watch your videos with tips for begginers you always say stuff that speak to me directly, and that i always think it´s a silly thing and that i´m the only one who feels scared like about post office. I´m from Brazil and my number one doubt about the whole thing of selling is the shipping process. but as you say on this video, you learn as you go, so thank you a lot for this. <3

  2. Hey just curious do you use your home address when shipping items? I know it's probably not a big deal but knowing me I'd be paranoid lol

  3. Hi Fran, i've been watching your videos for a super long time and they are one of my favorite things to watch when I wake up and have a cup of coffee in the morning, something about them is super relaxing and refreshing. Hoping to become a frannerd patreon soon as well :3 I was wondering if you will one day be doing a video on making a zine? I see a lot in your shop and have been curious on how to go about making one myself, keep up the awesome work! 🙂

  4. You have a lovely human face! I feel so down because I am ill and worried I cannot commit as it seemed so overwhelming! but you've really helped me to learn about how to break it down.

  5. I've being working on an online shop for my family for over a year and it's not up and running because of my many fears, but you help me realize that is more important to start at some point, improve and hope por the best. Thanks Fran 🙂

  6. I don't know hpw I fund you im not illlustrator but you asuh a nice Cute face. I love the calmness that you have. You have smth so Adorable!

  7. Hopefully you see this and get back to me Fran, but can you tell us how you started? Like how you were able to afford your start up, your first adverting ideas, how long it took you to get a sale, how you got to getting enough sales that it was sustainable, etc.

  8. I'm trying to work on having my own business and right now I'm in serious research phase. I'm trying not to let myself get stuck here, but I want to figure out the best way for me to proceed. Your channel is so motivating to me because you are somewhere between "serious business" and "still having fun", I hope that makes sense, lol. Some channels go too far into the business aspects, I mean, I know this is a business and we should take it seriously, but I'm not looking to build a giant franchise mega-business. I want to keep that handmade feel, that this business is me, that it's genuine. I hope this makes sense, I feel like maybe it doesn't, but the bottom line is that I love your videos and I want to be like you when I grow up (which is silly to say because I might very well be older than you, Idk… I'll just go now… ). ^_^;

  9. Hi Fran, my question is How do you get traffic to the shop? Mine is struggling, it is this one:
    https://www.etsy.com/shop/thefirstgarden
    Thank u for the nice videos!

  10. you're so unique and amazing fran! its nice to have someone like you to learn from:)
    btw, i'm currently learning spanish and can anyone recommend any Spanish youtubers? thanks a lot xx

  11. Hola Fran! Descubrí tu canal hace poco y sabía que había algo… algo familiar. I'm from Chile too! Y justo me estaba preguntando lo mismo: como acá no hay muy buen sistema postal… qué opción sería la mejor para hacer envíos? Si me pudieras aclarar un poco sobre este tema creo que nos ayudaría a varios (y si no, está bien también, jajaja) Me encantó tu canal y tu arte!! Love and greetings from Chile 💕💕!

  12. How many orders do you usually get monthly? What do people buy more, pins, stickers, or prints? What is your process for packaging and shipping stuff? Love the video!! 💕

  13. I really like your advices, one of my goals is to make an online shop to sell jelwery. I know is going to be a process, but is not imposible. Thanks!!

  14. Hola frann 😊, desde que encontré tu canal, has sido una inspiracion para mi. Mis sueños los veo cada vez mas realizables y creeme que cuando siento que pierdo la motivacion, veo alguno de tus videos. Tienes la vida que siempre he soñado, vivir con mi esposo, tener mi tienda online, y ser ilustradora. Espero algun dia tambien yo pueda lograrlo, solo que a veces tengo miedo porque no creo ser lo suficientemente buena. Me encanta tu canal, es mi favorito ❤ saludos desde Mexico

  15. Thanks for this info, Fran. As a patron, fan, coder, product designer and professional problem solver I see several options to improve your processes. Ideally you wouldn't have to worry at all about this stuff. It's hardly my expertise but it all sounds very inefficient and time consuming plus all your fellow artists have to figure this out for themselves also. Isn't Etsy providing services for all this, for a fraction of your order sells?

  16. Love your energy! Thanks for sharing your knowledge with us and can't wait to see more teaching videos!

  17. hi fran! i sent you a question via instagram, a direct message, i don't know if you saw it.. it's a looong question and i dind't know wheere to post it…

  18. How can you leave things on open shelves with two cats? I have 5 cats and they would demolish the cardboard and knock over supplies. You're doing an amazing job, I wish I were as hard working and accomplished as you!

  19. I want to thank you for all of these videos on getting started with illustration and products and online shops and all of that. I appreciate you so much because your struggles and successes make it so much easier for all of us starting out and who are scared out of our minds. For me anyway, you've made me feel more comfortable with eventually coming to failures, but taking those failures or things that don't work and learning from them and continuing to follow my passion and dreams. Thank you so much!!

  20. Hi, I'm from CR.. I want to create a calendar, or agenda, stickers from my draws.. but I don't know where to start to look an editorial if it's necessary ; what do you recommend or how do I know where to print or how that works.. haha I have so many questions

  21. Happy to find you! I love your channel. I check daily for new Frannerd postings. I have come to think of Fran and Ed as my friends. What a great time to be alive!

  22. How does it work for printing the prints? Do you print your own work or do you sent it out to be printed? Have you ever used society 6 or red bubble? What do you think of them? Could you do a video about preparing your digital images to be printed?
    Thanks so much, I really enjoy your video's.

  23. Fran! Este vídeo me ha servido mucho para empezar con mi tienda online, y te lo agradezco mucho. Pero tengo una duda.. cuál es la mejor plataforma para hacer una tienda online?
    He visto varias como por ejemplo Etsy, Tictal, Kichinck (México) entre otras.. cual me recomendarías?

  24. hello, I want to start my own business online with little money I would like to have a variety of products, but there again, no money… so should I start with a main design and see … do you have some tips about it.

  25. Hi Fran, I love you drawings I am a huge admirer of your works 🙂 You give me inspiration to open a online shop 🙂 I am really on the beginning. I would like to you see my shop but I don't want to advertisement under your video, loves <3

  26. ¡Uh-Uh-Uh! yo tengo una pregunta, jaja ¿en dónde mandas a hacer todos tus productos, es decir, las impresiones, los planificadores y sus bolsitas además de los pins y todo lo demás? realmente me lo he preguntado mucho tiempo.

  27. I LOVE you for showing us your office in all it's realness. Thank you. Organised mess over here too… and I have a cat. I have washing. And now I feel better about it all! 😉 x

  28. Beautiful way to shoot… I’d love to replicate if I knew how. Very cool video, super helpful. New subbie from this.

  29. If only you removed the Camera From the Mirror Shot, this would have been one impressive video… or simply Move the Camera Back a little (so it's out the shot) and zoom in to the Mirror so it only shows you in the reflection.. just a thought!

  30. Firstly, I really enjoy your videos in general. I have a question about the whole journey from starting the shop, experience of finally setting it up and presenting your artwork to the world. Ty

  31. I really want to open an online store, but I have no idea what kind of prints and products to make that people will buy?

  32. That's so true. I try to be a frugal person so I wouldn't normally buy a planner that is like $40, but since it was you I was like, "Do it for Fran!!!!" Still loving the planner and its condiment/food people.

  33. I live in Switzerland and the service here is super slow! So I go to Germany every week just to send the orders out.

  34. ¡Me encanta tu trabajo! Recién hoy descubrí tu canal de youtube, pero creo haberte escuchado en Canal Anfibia. Ahora no vivo en Chile, pero cuando vaya en diciembre ,espero poder comprar algún producto tuyo. ¡Saludos desde Guatemala! PD: ¡tenemos los mismos calcetines! XD

  35. Pfff, and I'm thinking I can't film anything because I don't have a dreamy studio T_T that shouldn't stop me, should it?
    Thanks for sharing. Love everything you do!

  36. I discovered your channel a few days ago and I like it so much! So I am trying to go through all of your videos, especially the ones which cover your shop activity. I found this video very helpful and encouraging. I am just now thinking about opening an etsy shop and your information helps me a lot!

  37. This has been so helpful and understanding why you chose to do your YouTube channel was so great to hear. Thanks for an honest video.

  38. i live in germany and I am really scared of an online shop because usually there are so many requirements for running one. do you have any idea how to make that easier or is it probably a difference between an illustrations shop or a just a casual online store?

  39. Hi Fran, sorry for the late question – just saw the video! Could you please explain how you calculate your item's price based on the expenses you have? For example, if we take a set of stickers from your shop – you have the packaging, which seems to be close to a USD 1 or more, since it is a protective sleeve with cardboard backing, in a hard cardboard envelope. Then you have the expenses related to printing the set and the sheet on which the stickers are printed. I'm leaving aside the price of your equipment and your work obviously. And still, you are offering the set with 30 stickers + shipping for USD 4.05 to my country. Are you able to make any profit out of this 4 dollars? I'm sorry if this question seems rude, I was simply reading the comments and someone said it was "pricey", so it got me thinking. Thanks for the useful video!

  40. Me encontré tu canal hace un día de la nada y te juro que me encanta tu ingles es tan fluido que puedo comprendedlo ♥ ( no se casi nada de ingles me cuesta ver vídeos ingles :,D) y por sobre todo me encanta los subtitulo en español me ayudan mucho mas a comprender el idioma. me gusto mucho el vídeo ♥ tomare tus tips para cuando abra mi tiendita :,D! ♥ lo mas complicado que tengo y que me traba es cuanto cobrar el envió. aquí es muy caro y de muy mal servicio el correo T_T. pero tus vídeos me alientan y me ayudan a pensar que puedo hacerlo :,D ♥ gracias por tus vídeos son muy lindos ♥♥♥ espero que tengas unos hermosos días y que puedas seguir logrando mas sueños y proyectos tuyos ♥♥♥

  41. Me encantó el vídeo muchas gracias por tu ayuda y sigue haciendo más!! Yo quiero empezar mi propia línea de stickers y pins. Quisiera saber después de que los diseñas quién es el fabricante?

  42. OH MY GOD!! The way you gushed over your cat when you were showing your workspace was so cute 😂😂💓!!!!! Also, thank you so much for your transparency and helpful advice on starting an online shop. It's something I'm super interested in doing in the future 💖💖

  43. I’m in the same spot! I’m getting into illustrations and I didn’t know where to start- you really helped me with this video- Thank you lots ❤️❤️❤️

  44. Is instagram enough for making etsy store appealling and visible? I see everyone doing youtube videos, and i am really not into doing that at all… :/ Thank you for your reply, i am so anxious opening etsy store and discovering everyone are so cool and confident talking about sticker business etc.

  45. I know this video is old, but I absolutely love you and your channel and your work! I just discovered you not long ago. This helped me quite a bit, I’m an artist in the U.S. and have been wanting to start my own online shop as well. Very useful tips and your personality is so lovely to watch. ♥️

  46. Thanks so much for the mention Fran! This is awesome! Just an FYI – our USA shop is www.lilmailers.com – also we would love to collaborate and feature you on our blog, LOVE your work! Drop us an email via our website 🙂

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