9 Things That Only Ahrefs Can Do 💪


A lot of people ask us what makes Ahrefs better
than the competition? Well, this isn’t an easy question to answer. And if you and I were to sit down, grab a
cup of coffee, and compare every single feature, every single data point, and then measure
their accuracy, this would easily take weeks, months or even years. Now aside from having the most handsome video
guy on the planet, a content creator with the biceps of a Greek god, and a CMO with
the sleekest hair taken straight from Pegasus, we have numerous features that are unique
to Ahrefs SEO toolset. In fact, we have something very special coming
that I am going to touch on in this video. So, you are asking me: “Sam, what’s your
USP?” Grab your protein shake and supplements because
I’ve got 9 flex-worthy features for you in this video. Stay tuned. [music] What’s up marketers? Sam Oh here with Ahrefs, the SEO tool that
helps you grow your search traffic, research your competitors and dominate your niche. Now let’s get straight to the 9 features in
Ahrefs that you won’t find anywhere else. #1. We generate millions of keyword ideas across
170 countries. If I type in “iPhone” in Keywords Explorer,
you’ll see a ton of useful information like the monthly search volume, keyword difficulty,
and the number of clicks that go to organic results vs. paid. But if we go over to the “Having same terms”
report, you’ll see that there are nearly 7 million keywords that contain our search term. Best of all, you can filter through all of
these keywords within seconds. For example, if I set the keyword difficulty
score to 10, then it’ll narrow our list down quite nicely to potentially lower competition
keywords. Now, while the 7 million results come from
our US data, we also maintain a separate keyword database for 170 countries. In total, across all countries, we have data
for 7 billion keywords and growing. So if you want to see localized keyword suggestions
for your location, just hit this dropdown and select your country. Now as far as our research goes, none of our
competitors show data for this many countries. Next step is the “Newly discovered” keywords
report, which you can access here in the left-hand menu in Keywords Explorer. This report shows all keywords that were recently
added to our database that contain your seed keyword as a phrase match. We update our keywords database with fresh
data every month, so by using this report you’ll be the first to know about new topics
that your prospective customers are searching for in Google. For example, let’s say that I have a website
on Bitcoin. I could type that into the text field here
and run the search. And you’ll see over 31,000 new keywords that
we’ve discovered containing our seed keyword including this super interesting one on bitcoin
blackmail emails. Another unique feature about this report is
that you can actually analyze trends in your niche. Now, if we click on the dates filter, and select
one of the drop-downs, you can see the number of new keywords that we discovered each month. And as you can see, the number of Bitcoin
related searches have been in freefall since December 2017. So where does all the data in this report
come from? Clickstream. Which brings me to an important point: a search
query will only appear in clickstream once it reaches a certain level of popularity. Alright, onto number 3, which is to see traffic
estimations for all pages ranking in the Top 10. And this is one of my favorite features in Ahrefs,
and I’m surprised that it’s still unique to us. Just enter any search query into Keywords
Explorer, so I’ll type in “website traffic.” And you’ll see that the average monthly search
volume is 11,000. Now, if I scroll down to the SERP Overview,
you can see the top 10 ranking pages for this keyword phrase along with an estimate of the
total monthly organic search traffic they each get. You can see that all the top ranking pages get more than the suggested search volumes each month and they all rank for thousands
of keywords. But these numbers aren’t the total estimated
traffic to the page. It only shows estimated traffic for the selected
country. In this case, it’s the US. If you want to see the traffic estimate for
all countries, then just hit the caret next to the URL, and boom! Personally, I find that the traffic numbers
of the top-ranking pages is way more insightful than just looking at search volumes for an
individual keyword. Because pages, they don’t rank for just a single keyword. Also, some keywords don’t produce many clicks
at all. So if we look at the SERP overview for the
keyword “Donald Trump age,” you’ll see that the search volume is 51,000, but most of the
pages get far less search traffic for this keyword and other variants because of Google’s
answer box. The last unique feature I want to touch on
in Keywords Explorer is the ability to analyze SERP volatility. And I want to show you two wildly different
examples to paint a crystal clear image of the insights that you can gain from here. First, let’s look at the query “how to start
a blog” and scroll down to the SERP position history graph. Right away, you can tell that the SERPs seem
to be quite stable, which tells us that Google has determined the search intent. You can also see a couple new pages that are
trying to penetrate the Top 10. And it makes sense. Anyone searching “how to start a blog” likely
wants a step-by-step tutorial, right? Now, let’s look at the same graph for the
keyword “blogger.” Aside from the web service Blogger.com, all
of the other results have been jumping in and out of the Top 100, which shows that the
SERP is extremely volatile. Now, the good thing about stable SERPs is that
you can plan your SEO strategy in somewhat of a predictable way. Just analyze the content of the top 10 pages
and their referring domains and outdo them on every aspect. The not-so-great thing is that it can take
quite a bit of time to rank depending on the competitive landscape of your keyword target. Now, as for volatile results, you can rank
pretty quickly, but the bad thing is that you may not be able to retain your rankings
as easily. Another unique feature in Ahrefs is to see
the ranking history of all of your pages for any keyword. Now, the feature is similar to the one that I
just showed you but serves a completely different purpose. In fact, the feature actually lives inside
Site Explorer. So I’ll enter in our blog URL here. Next, I’ll go to the “Organic Keywords” report
where you can see all of the keywords that a given website, URL or even subfolder ranks
for. Let’s examine our website’s ranking history
for the keyword “local SEO.” You’ll see that over the history of our website
we’ve had two pages that ranked in the Top 100 for this keyword term. This is a great feature to identify opportunities
to consolidate your content. In this case, we actually redirected our “Local
SEO 101” post to our new and up-to-date article. You can also compare the domains of your competitors
here too. So I’ll click this button and then add “moz.com.” And right away, you can see a bunch of pages
on their domain that have ranked in the Top 100 over time. The next feature is a super powerful one. And that’s to find “content gap” opportunities. Now imagine that you could see every keyword
that two websites rank for, where yours doesn’t. These would probably be good topics
to write about, right? Now stop imagining because this can all be
done within Content Gap. But I’m going to be honest. The ability to find content gaps between domains
isn’t unique to Ahrefs. But, doing the same thing at the page or subfolder
level definitely is. Let me show you two game-changing things that you
can do in Content Gap. First, we’re going to use this tool to find
new topics to write about. So I’ll enter in backlinko.com using the domain
mode since his website is basically all blog posts that fall on the root domain. Next, I’ll enter in moz.com/blog using the
prefix mode, since all of their blog posts fall under the “blog” subfolder. Finally, where it says “But the following
target doesn’t rank for,” we’ll leave this as Ahrefs blog URL using the prefix mode. And now I’ll run the search. And right away, you can see all of the keywords
that these sites rank for in the Top 100, where one of the sites ranks in the Top 10,
but ours doesn’t at all. Now, 6,300 targets is pretty overwhelming
so we can make one small adjustment here to narrow it on more relevant topics. If we change this drop-down to “all of the
below targets” and run the search, it’ll only show the keywords where both of these
sites rank for the keyword and ours doesn’t. And now we can easily cherry-pick the ideas
that we should go after. Now, our Content Gap tool isn’t just great
for finding new topics, but it’s amazing to find sub-topics you should cover at the
page level. For example, if we decide to create a post
that targets “SEO checklist,” then I can click this button to see the top 10 ranking
pages for this keyword. Next, I’ll put the top 3 ranking pages into
the top section of our tool, which I’ve already pre-populated for you here. And to keep things relevant, I’ll set the
dropdown to only show keywords where at least two of the pages rank. Finally, I’ll leave the bottom section blank
and run the search. And from here, we can pluck out some things
that stand out like adding the year to our title and adding subtopics about SEO best
practices, and sections on on-page SEO and technical SEO. Content Gap by far is one of my most used
tools within Ahrefs because of the crazy insights you can get in literally no time at all. The next feature is no feature at all. It’s actually a tool that compares to none
other. And that’s Content Explorer. Content Explorer is like a mini search engine
made for SEOs and marketers. You can use it to search over a billion pages
that mention your keyword target and get a ton of SEO and marketing metrics for each
page like referring domains, search traffic, social metrics, and more. Let’s say that you want to run a guest posting
campaign. Just start off by typing in your topic, so
let’s say “weight loss” and run the search. And there are over a million pages that contain
this keyword, but a bunch of these are probably from the same website. So we can hit the “One article per domain”
filter, which cuts our results set down quite a bit. Still too many results? Then you can use the “Domain Rating” filter
to bring it down to a range of something like from 30 to 50, which will weed out a lot of
websites that may not be worth pursuing, and also the more popular websites that you might
not feel comfortable writing for yet. Which brings us down to around 18,000 websites
to pitch, which is still quite a bit, but you could continue to filter the results if
you wanted to. Here’s another simple but super cool hack
that only Content Explorer can do with consistency. First, I’ll clear all the filters and we’re
going to set up some new ones. So I’ll set this filter to pages that get
at least 500 organic search visitors per month. Next, I’ll set the maximum number of referring
domains to something low like 5. And now you can see some cool topics that
don’t really have many links, yet still get a ton of organic traffic. For example, if I click on “Details” and then
“Organic keywords” for this result, you’ll see that they get nearly 3,000 search visitors
per month, only have 5 referring domains, yet they rank for over a thousand keywords,
which may be a worthwhile topic for you to сover. The next unique feature is the ability to
monitor your website’s outbound links. Let’s go back to Site Explorer’s Overview page
for our blog URL. Next, I’ll go to the “Linked domains” report. And this report shows all of the unique websites
that our target website is linking to and the number of times they’ve linked out. This report is super useful for auditing your
website for toxic outbound links. Just click on the “First seen” column to sort
the backlinks that Ahrefs found most recently. And if you see links to websites that you
don’t recognize, then it may be the cause of link injection or possibly guest bloggers
selling links on your website. Let’s also take a look at the “Outgoing broken
links” report. This report shows all of the pages you’re
linking to that no longer exist. And you can see that we have a few of these
on the Ahrefs blog, which leads to a poor user experience. No other tool has this kind of report and
it’s a really easy way to make your blog better for your readers. The final unique Ahrefs feature for this video
is to see the historical referring domains for any website or page. Just enter any website, URL or sub-folder in
Site Explorer, and you’ll see a graph like this. This graph is interactive so you can see the
cumulative growth or decline of referring domains to the page or site from as early
as 2013. So for the Ahrefs blog, things have been growing
pretty steadily. And if you click over to the organic search
tab, you can see that our traffic has been growing with it. But not all websites look the same. For example, this site has had some crazy cliffs
of referring domains linking to their pages. And if you actually dig deeper into the backlinks reports,
you’ll learn that they were acquiring new websites and redirecting pages back to this
domain. Then there are other websites that have completely
flatlined like this. But if we look at the “Organic search traffic”
tab, you’ll see that they’ve had a massive spike in traffic. So whether it be from algorithmic updates,
technical SEO fixes, or whatever, each site is worth analyzing on both the referring domains
and search traffic levels. These graphs act as a great way to quickly
compare and visualize your link profile against your competitors. So these are some of the most prominent features
that set Ahrefs apart from the competition. But this is far from everything. Ahrefs has way more unique features and data
points. For example, I haven’t even mentioned anything
from our Rank Tracker and Site Audit tools, where both have quite a few unique features
that other tools don’t. And the newest feature that we’re working
on involves our new YouTube database. Excited? So am I. So keep grinding away, dig into our tools,
and I’ll see you in the next tutorial.

Danny Hutson

Leave a Reply

Your email address will not be published. Required fields are marked *