11 Online Marketing Tools

11 Online Marketing Tools


11 online marketing tools that can
help your business. Now, these are tools that I use in my business. I currently
make millions of dollars in my marketing business. And you may just be starting.
But I’m going to explain why each of these tools is useful and going to help take your
business to the next level online. So, let’s go check them out. So, eleven online
marketing tools. These are all tools I use in my business. I do millions of
dollars a year. But even if you’re just starting, these, all these tools I’m going to
go over can help out your business in some distinct way. Now, I’m going to be
talking about email marketing, keyword tool, site builder, ad spy, deep analytics,
marketing automation, SMS text, analytics, photo editing, screen capture and an
integrations tool in this training. And I’m going to be doing it right here on my
computer. So I’m going to walk through each of these 11 different tools. I’m not
going to go deep into each tool but I’m going to explain what my favorite tool
is in each of these categories and how I use that in my business so hopefully you
can learn how these can help you in your own online business. Let me get
comfortable. I have a bad knee I don’t know if you know. I ACL soccer injury. It
might got severed. And might I have to have a reconstructive surgery on my knee.
I won’t bore you with the details. But let’s check out these tools online.
So, for email marketing, one of the best tools there is is MailChimp. Now,
MailChimp is a free email marketing software. It’s very easy if you want to
build an email list. MailChimp is perhaps the best place to get started because it
doesn’t cost you anything. And you can email people and create a big list of
hundreds of thousands of people so that you can reach out to the people you want
to consistently with your business. MailChimps a fantastic tool. Once again, the
price tag it’s one of the only free tools in the marketplace. Most other
email providers also, they don’t want you to put up any affiliate links whatsoever.
So, if you’re in my business model which is affiliate
marketing, companies can be kind of hard on you because they don’t want you
constantly marketing stuff. MailChimp is generally alright with a lot of that
stuff as long as you’re on a paid subscription. Once you start building
your email list, you want to get on a paid subscription. So, check it out and
again, you can sign up free. So the next 3 tools, I’m going to go over actually
all keyword tools. So, I you know, I know that I said the numbers 11. This kind
of brings up to 14 or something. But these tools are very useful.The
first tool is Google’s keyword planner. So, it looks sort of like this. Choose the
right keywords and Google’s keyword planner is probably the original
marketing tool and it’s also probably the most commonly used marketing tool
around even today. And it’s 100% free. Okay? Free. So, what you’re doing Google’s
keyword tools, you can find how much search volume in there is for a
particular keyword. So, let’s say you’re thinking of creating a company around… let’s say you’re
thinking about creating a company around Uber for you know find… You know, finding
a personal trainer. You know? Find a personal trainer. You can get an idea of
how many people are searching for that term in your particular area. Now, this
can be very useful if you’re marketing something. Or if you just want to know
how expensive that term may be if you are bidding on it. So, you can see here. We
have… Let’s let’s zoom in. You know, we can say, “Okay, we’ll cost us $2 to place an ad
on this, on the search term for every time somebody clicks.” Or you can also see
the amount of number of of searches… You know? Of clicks. You can expect to get for
somebody searching. Find a personal trainer. Whatever business you’re looking
to go into, you kind of want to have an idea of if people are searching for that
product or service that you are offering. And also, how much that costs. So this
this helps me out a lot. What I use this for in my business is you know, for my
YouTube videos for instance, I want to make sure I’m putting out content that
people are in interested in. You know, a good example
would be if I searched the word “Best click tracker” Okay? That’s something that
I think is pretty important. How to find the best click tracker. But what I’m
seeing here is that nobody actually searches for that term. And what I could
do is I could actually just you know, I could go back and I could try to type in
multiple different ways. Best click tracker
top click tracker, click tracker. And click tracker. And I could see if people
are searching any sort of variation of that word. And what we’re seeing is that
people search for click tracker with spaces in it. And but nobody… Very few
people are actually searching for best click tracker. Only about 2,000 people
per month around the world or even searching for that term. –Click tracker. So,
maybe that’s a video I put on YouTube. Or maybe that’s a blog post I put up or
maybe not. Again, I use Google’s keyword tool to figure out what’s important to
people because I’m biased. What I think as important to people may not
necessarily be important people on a broad spectrum. And you always need to
keep that in mind when you’re marketing. Again, in marketing, there is no ego.
You’re giving the audience what they want. Another tool that I really like is
called answer the public. Now, this is it’s got a really funny homepage. Like
you see right here it’s this weird guy with the beard kind of pacing back and
forth. And what you can do is you can find ideas about keywords that people
search for. So what I might search for is click tracker. And I want to see what
questions people actually ask about click trackers, okay? So, I would just type
in my term right here and then I’d asked do this. Now, questions are great because
if people are asking questions about a particular topic. It generally means they
are interested. The topic is important to them. People only ask questions or type
questions into Google about things that their actual pain points. And this gives
you insight into the customers mind and what they’re thinking.
So here we go, here we have a search how to create a click tracker.
Okay. And let’s let’s actually find the data. “What is a click tracker?” And we
also have “How to create a click tracker?” But we have very few terms. But maybe, if
you know, I would want to do a video on what is a click tracker, so I could
explain what a clique tracker is just the people who are wondering what it is.
Again, nobody’s asking how can it help me or other stuff. There’s it seems like
there’s not a lot of action on this keyword. So it might not be something
that I actually pursue. Where as if I typed in a… You know, let’s type in my own
name actually. What’s interesting? If I typed in get questions, let’s see what
questions pop up. I get 0 questions. So nobody wonders anything about me which
is good. I guess I’d like to keep it that way.
Now, the next thing the keyword tool that I really like is called ubersuggest. And
ubersuggest helps you find longtail keywords about certain topics. Now once
again, this helps us give us insight into the customers mind. Doesn’t necessarily
give us those questions that people are asking but it gives us an idea of what
other things people are thinking about in relation to whatever we’re doing. So,
I’m going to enter in my keyword here which is click tracker. Let’s check it out. Now,
what’s nice about uber suggests is Neil Patel, who is the guru bind that says,
“This keyword is easy to rank for. There’s a 76% chance you can rank in the
top 20.” So that’s kind of cool. I know that simply if I put up a video about
click trackers, I can probably rank pretty high for that
and get some traffic. And you know, I did see that 2000 people were searching for
that word. So here it says 2,900 people a month. So, that
could be pretty cool. That’s a very easy term to to rank for. And you know, just by
putting up a video on YouTube, I could get some traffic for that. So, you know,
maybe there aren’t specific questions people are asking just what it is. So, if
I were to do a video, maybe I just put up a video about what is a click tracker,
okay. That’s kind of interesting. There’s a lot of searches in September for it.
But here are the other words. This is what’s more interesting to me is here
are the other words people in relation to clique tracker. So people
are looking for click tracker, click tracking Google Analytics. So, knowing
about click tracking in relation to Google Analytics might be something I
want to address if I put up a blog post about this topic. Also, I see here free
click trackers. Again, if I put up a blog post or a video blog about this topic, I
might want to address whether there are free click trackers out there. And I
would want to up, you know… And that kind of gives me insight into… I wanted to
talk about prosper 202 which is a self hosted tracking and analytics platform
for digital marketing. So that’s you know, it’s free. so that
could be something pretty interesting to address if I’m talking about click
trackers. Software, double click tracker. Click tracker URL. Then we have some
weird thing right here which I’ll just cross out. Okay, so that gives us some
information. We know, I know if I’m putting up a video or a blog post about
clique trackers, I’m gonna want to bring up the topics of Google Analytics and
also a free option for a click tracker when I talk about this subject. This has
really given me insight into what people are looking for in relation to click
tracking. Obviously, I use volume and I have no qualms about paying 300 dollars
per month to use volume. But in this case, it’s, you know, it’s clear to me that
I should be talking about you know, the free versions and the Google Analytics
integrations. The next tool I’m going to discuss is a
site builder. Now, a site builder is such as click funnels, helps you just build
websites without knowing any programming. Now, I’m a big advocate of click funnels.
I use it for my websites. I’m a huge affiliate for click funnels as well they
have a great affiliate program. It’s a great company overall. And I use it quite
a lot. We have a million visits to my sites every single month. And we’re using
click funnels to manage all of that traffic. So click funnels is a great
company. If you don’t have programming skills or technical skill
like I do, I mean I don’t have those skills. I suggest you use clickfunnels to
help you run your internet business. It’s a great option and there will be a link
in the description of this video where you can sign up for clickfunnels
if that’s what you want to use to build your websites. So, great option right
there. Now, the next set of tools is ad spy tools. Ad spy tools are pretty
important. The 2 tools I like the most or ad beat. Which lets you look up a lot of different ads on display networks and native ad networks such as
Google or Outbrain or whatnot. Everything except Facebook essentially.
But it’s very effective and their search features are amazing. I’ve been using ad
beat for a while. Another great ad spy tool is Spyfu, okay?
Spyfu allows you to find google search ads very effectively and what I could do
is I could simply search you know something like TaiLopez.com and find
where else they are advertising and what keywords they are showing up for. Okay, so…
That’s very helpful if we’re doing… We’re trying to find competitors or keywords
to bid on. Last ad spy tool is social ad scout. Now, social ad scout will allow
you to see Facebook ads. And it’s an ad spy tool specifically for Facebook ads
as you see right here, you can just spot a bunch of Facebook ads to spy against.
There’s a very easy way if you… If you don’t have swipe files for the affiliate
program that you’re advertising, you can go on social ad scout and find some… Find
some ads from from competitors and copy those so you can advertise whatever
product you want. Really great and effective. Volume is our next tool. This
is what I call deep analytics. And this is a tool I use very often in my
marketing to get deeper insights into my marketing campaigns so I can optimize my
ads. This allows me, Voluum allows me to split test my landing pages. It also
allows me to figure out which landing pages are working
with which adds and it automatically optimizes based on what’s going to make
me the most ROI. What’s going to make me the most money. It
also allows me to get insight into what US states or what countries are the most
effective. It allows me to check out what is PS or IPS or devices or device models
or device types are the most effective for my advertising to allow me to figure
out whether to optimize a certain landing page, experience or to change out
my landing pages for a different country. And a lot of other very advanced things
that are really important to affiliate marketers such as myself who are doing
big volume. You don’t need a deep analytics tool unless you’re making over
$10,000 a month. That’s what I tell people. But after you’re making
$10,000 a month. A deep analytics tool will help you take your
marketing game to the next level by giving you better insights and the
better allowing you to split test what you’re doing in your marketing. So, big
fan of volume. They helped me scale my business from doing $50,000
a month to $500,000 a month. And I just found this is
kind of funny. They actually have a quote for me here. So, volume contributed
massively to my business growth from 1 million a year to 3 million a year.
It’s intuitive and user friendly giving me the ability to manage large sets of
advertising data. That’s pretty cool. They’ve featured my quote on their
homepage. I’m also friends with the owner. So we hang out sometimes but he doesn’t
really run the company anymore. We just just kind of go off and do fun things
like… I don’t know, smoke cigars and jacuzzis and stuff like that. So, that sounds
really douchey. So, here’s the next program which is… This is this is called
a marketing automation program. It’s called keep or Infusionsoft as it’s
known. Here’s Infusionsoft through advanced
automation. And Infusionsoft is software. Really, it’s a CRM that I use very often
in my marketing to help me figure out, you know, sending emails to
people. Sending texts to people. Sending you know, I have a bunch of different
marketing channels that I use in for my own product which is my 6-week course
called the super affiliate system. This allows me to talk to all of my customers
effectively and people in different stages of learning about my educational
courses. So, great product, it costs pricing I think it starts at about $200 per month. It’s more of an advanced software for when you start
building an email list. MailChimp is great as a free program for email lists.
But Infusionsoft is really the next level. Once you start moving beyond email
lists and doing other forms of marketing, this really helps you manage you know,
attribution and all these other things that MailChimp… MailChimp is just kind of
a little tool whereas Infusionsoft is sort of a toolbox where you put all your
tools and helps keep out all your different marketing channels organized.
The next marketing tool I’m going to talk about is CallLoop. Now call loop is
something I like a lot. This allows me to send SMS texts and also RVMs, ringless
voicemails to my customer. So, RVM –ringless voicemail, SMS text
messaging is right there. And this is a great way to market. If you have the
phone numbers of your customers, if it is… You should be sending them text
messages, you should be dropping them voicemails. Now, don’t overdo text
messages or voicemails. People will get very annoyed. I send about, you know, maybe
one text message a week. Maybe one ringless voicemail week is kind of good
on the annoyance scale. You might, maybe you send more, maybe you send less. Donald
Trump sends me one text message 5 hours. It’s kind of crazy he sends a lot
of text trying to get more money out of me. But the point being is this is a
great cheap effective software that allows you to reach your customers in a
very, very, very effective way. And I can’t stress enough how effective SMS text
messaging and ringless voicemail if you do indeed have your customers
phone numbers. So, totally use this. It’s 4 cents to send a text. 4 cents to
drop a voicemail on somebody’s phone. So it’s cheap, its effective and it’s easy.
So, use it. Now, another analytics program that you
can use which is I just kind of consider foundational analytics is Google
Analytics. Google Analytics is right here. You see is the base foundation for
really all marketing analytics. If you don’t have Google Analytics on your site,
you are missing out on a huge amount of data that is available to you. So here we
are in my site, we see there’s… I don’t know, like a 118,000 people. There’s 116 people on my site right now and it’s late at
night, okay? So we have… I mean, I don’t know why so many people are on my
website and it’s so late at night. Sounds kind of crazy. But you can learn
a lot about your customers. You can see where they’re coming from. Where
in the world they’re coming from. You know, 35. I mean, this is kind of
interesting. Only 35% of the people
that visit my website are from the US. And we can also look at various
other information how many people are using desktop computers
versus mobile devices. I can see… You know, I can also look at the demographics. So,
let’s say I wanted to look at the demographics of my users. I could say,
“Okay, most of them seem to be kind of younger and then it’s kind of… We have
you know pretty even distribution of older people.” I can also see that I’m
more popular among males than I am among females. It’s about two-thirds male and
one-third female. Now, if you’re a female I highly suggest you visit my website to
get this ratio more even. But there’s a lot of other interesting information
that you can gather from Google Analytics that can help you make
marketing decisions. Again, if I’m advertising on Google, this will allow me
to figure out what categories that my audience is in. For instance, in market
segments is a really important category in
Google AdWords. Now, if you you can be an affiliate for my program, this
information is pretty helpful. And we see that most of the users are in this
category. Business services, advertising, marketing services which makes a lot of
sense. We can also see that these categories are pretty niche down. These
are pretty specific categories. And these would be categories that we’d want to
focus on. Categories like employment are broad. So almost everybody’s going to be
in them. Again, the correlation might be off. But this is all data that can help
us be more effective at what we do which is advertising and marketing. It gives us
more data. And that’s that’s the point of analytics is giving us more data, more
options available to us to really be specific and get the most bang out of
our buck. Now, we have 3 more tools to go through. I know this has been a
mammoth episode. But I hope you’re sticking with me and learning some stuff
here. Give this… Give this video a big fat like first of all if you are getting
some value out of this. Because, yeah… I mean, if you’re still here you are pretty
crazy because we’re going through all these tools. And also, by the end
of this video, let me know what tool you like the most. I’ll talk about that in a
second. Now, for photo editing, what I use… I use this I’ve been using this since
2009. I never took a course in photo editing. I took some like… You know, I
watched some videos online and it took some tutorial courses. But I never
actually took a formal course in video editing. But I use Adobe Photoshop.
Photoshop is my preferred go to photo editor. Now, photo editing is a super
essential skill if you’re marketer. I find it very helpful. It’s not super
essential but it’s very helpful. Especially if you’re putting up ads that
include images. You can also impress family and friends and what-have-you. But
being able to edit photos has helped me a lot in my career as a marketer because
it’s allowed me to be able to create advantages for myself that other people
may not have. It’s allowed me to make photo stand out more. It’s allowed me to
make things pop. It’s I’d meet another layer of optimization
that has been very helpful for me. Now, photos have been moving towards video.
Video is actually I’d say the new big skill in advertising. Back when I got
started in advertising, there was no video. There was no way to advertise
video back in 2009. So, that brings me up to my next software, online marketing
software tool which is Camtasia. Camtasia is so cool.
Okay? I’m a big fan of Camtasia. It allows you to record your screen and capture
video. I’m actually using it for this video on YouTube right now. Isn’t that
cool? And it allows allows me to draw on my screen. It allows me to highlight
things, it allows me to point to things. And allows me to do all manner of cool
doodads that allows me to share more stuff with the world. Now as an educator,
I’m on YouTube and I also have training programs. You know, I have my six-week
training course. And I also have an army of affiliates that want to learn how to
better advertise and how to better market my own products. And part of
the reason why a lot of people market my products is because I try to be a good
teacher and show people how to market my products in the best way possible. And to
do that, I need a very good screen recorder and video editor to share with
people what I’m doing and how to market effectively on the computer. So, this
helps out a lot. And there’s a free trial of it. If you are going into YouTube or
if you are sharing things with other team members, let’s say you have virtual
assistants or whatever, contractors. Camtasia is a fantastic tool to help
share stuff with them. This brings me to my last tool. And I’m actually going to give
one bonus tool on top of this which you’ll like. And you’ll have to
subscribe to my channel for the bonus tool. No, not really. But you just keep
watching the video. But zapier. And this is an automation software. Zapier helps
connect all of the different kind of tools that were working
with. Google analytics or can help you connect slack with with SMS or all these
different things that we’re using. It can help piece together the puzzle. If
certain puzzle pieces don’t fit together. Zapier is really it’s like a one size
fits all. It’s an essential thing to kind of mop up whatever… Whatever.
MailChimp doesn’t connect with Infusionsoft correctly, zapier will make
it connect correctly. So zapier is great at just connecting all of these
marketing programs together. And making sure everything in your business runs
without you having to touch my business runs. Without me having to do anything at
this point. I didn’t really do much in my business today. But everything
runs. And everything runs without me having to worry too much about it
because I use tools like Zapier to keep everything connected. Now, the one bonus
tool that I’m going to show you is a… Is actually a really cool one I just came
across. I totally forgot about. It’s called gifiam. This is how you make
animated gifs. Very simple, very effective and it’s a free gift maker. I’ve gotten
really big into gifs lately. So these moving gifs. I’m not going to go too deep in
that. But if you enjoyed this video, please give it a big thumbs up, make sure
if you want to learn more about online marketing and learn how to make money
online, you know, make sure you subscribe to this channel. I do affiliate marketing
and by subscribing to this channel, you will get a free course. It’s 10 videos
on affiliate marketing. It will show you from soup to nuts how you can get
started and help you understand the business model so you can go out there
on your own. Also, I have my own course. I have a 6-week course on affiliate
marketing showing a more advanced strategies and kind of longer… You know,
takes a while to go through. 6-week course. But basically, we’re going through…
You know, I’m going through advertising placement on these different ad networks.
Also, leave a comment. What tool was the most useful to you?
Okay? Once again, comment below what tool was the most useful to you because when
you comment what the tool was most useful to you, I may make a video on
going deeper into using that tool more effectively for my business and for your
business. So, looking forward to seeing you in future videos. Thank you for
tuning into this mammoth episode on Internet marketing tools to help your business.

Danny Hutson

38 thoughts on “11 Online Marketing Tools

  1. well, Mailchimp is not friendly with affiliate marketing business, but with dropshipping working very well who want to start..

  2. Awesome tool list!
    My son just had ACL surgery three weeks ago I understand the recovery process.
    Thanks for the video.

  3. Great video John! I just finished week 1 of your SAS course & this gave me a sneak peek of the tools that I could be using in the future. Very helpful!

  4. Loved the texting/voicemail platform.
    Lots of cool applications from coaching to using for reminders or ques to follow course actions.

  5. I like your style – I was kind of mistaken about you at the beginning – but I like the way you break things down- COOL

  6. Awesome information & thank you for sharing. Golden episode. What do you think about similarweb.com as a tool?

  7. Want me to shoot a free private video just for you on the EXACT 17 SOFTWARES I used to run my multi-million dollar per year affiliate business WITHOUT ANY EMPLOYEES WHATSOEVER?!?!?! I will shoot the video and post the private link here once I can get 17 people to respond to this comment saying they have sent a DM to Tim Ferriss requesting that he book me as a guest speaker on his podcast to talk about how the education and employment systems are changing and how I am helping lead that, https://twitter.com/tferriss

  8. i think will be only Clickfunnel . if you can make video more about only for clickfunnel , will be great . Not sure i have to learn all this website as a beginner . Thank!

  9. Wow, the only affiliate marketer I've heard promote Mailchimp. I've been using them for about a year and I've never had a problem. I'm guessing those other guys are typically being"spammy".

  10. John thanks for the I believe the most important part of marketing is having the right tools and understanding how to use them and also Thankyou for keeping it real.

  11. How in the hell do you have 5 dislikes this video has so much true value I dont understand there just haters Thanks John Keep giving the value man your an awesome Teacher

  12. Tweeted @tferris. Cant DM, only tag.
    Keep the videos coming thanks.
    SPYFU looks sic!
    Regards
    Jim Bob

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